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Not just greenwashing: 10 event businesses actually walking the sustainability talk

​Sustainability in events isn't driven by a single organisation - it takes agencies, production partners, venues, suppliers, and consultants all pulling in the same direction.

Across the UK, businesses are proving that meaningful progress doesn't require perfection. From achieving B Corp certification and reducing carbon emissions to rethinking supply chains and embracing circular event design, many organisations are embedding sustainability into everything they do.

The good news? Sustainable events are no longer a future ambition - they're becoming an expectation. The even better news? There are plenty of businesses already leading by example.

This isn't a ranking, nor is it an exhaustive list. There are hundreds of organisations across the events industry making meaningful progress every day and we have just highlighted a few!

Chorus

Boutique creative agency Chorus shows that size is no barrier to leading on sustainability. Named one of the micebook Power 30 most sustainable agencies for the second year running, the business has aligned its Sustainable Event Management System with ISO 20121 and committed to a science-based Net Zero pathway - targeting an emissions reduction of at least 25% by 2030 and 90% by 2050.

With operational emissions already down more than 67% against its 2024 baseline and partnerships spanning Onboard:Earth, the London Wildlife Trust and event:decision, Chorus proves that measurement, transparency and genuine accountability can sit at the heart of creative delivery - not alongside it.

SLX

As one of the UK's leading technical production specialists, SLX has increasingly embedded sustainability into its operations. As a certified B Corporation, the business focuses on responsible procurement, extending equipment lifecycles, reducing waste, and investing in more energy-efficient solutions across productions.

Their approach demonstrates that large-scale technical delivery and environmental responsibility can successfully coexist - setting an important example for the wider production sector.

PIE Factory

Creative event agency PIE Factory has sustainability woven throughout its business model. Achieving B Corp status marked another milestone in its commitment to balancing creativity with positive environmental impact.

The team actively champions reusable event materials, smarter logistics, and helping clients make informed decisions that reduce waste without compromising audience experience.

It's proof that memorable events and responsible practices can go hand in hand.

Broadsword

B Corp-certified agency Broadsword has become one of the industry's strongest advocates for sustainable event delivery.

The business operates with Green Mark accreditation, actively measures carbon impacts, and works closely with clients to reduce waste and improve environmental outcomes across projects. Their commitment to transparency and continual improvement perfectly embodies the "progress over perfection" mindset increasingly expected throughout the sector.

Viva Esprit

ISO 20121 accredited and B Corp certified, Viva Esprit has sustainability embedded throughout its event management processes.

From responsible supplier selection to long-term carbon reduction targets, the organisation demonstrates how environmental considerations can be integrated into both operational planning and client delivery. Their work highlights the importance of measurable goals and genuine accountability.

PYTCH

Technical production company PYTCH is proving that innovation and sustainability are powerful partners.

Through equipment reuse, efficient logistics, and conscious production planning, the business is helping clients reduce environmental impact without compromising creativity or quality. Their approach showcases how suppliers can play a critical role in building more sustainable events.

Light Motif

Lighting and production specialist Light Motif has developed a thoughtful, data-led approach to sustainability.

By helping clients understand emissions and identify lower-impact solutions, the business demonstrates that small changes across technical production can deliver significant long-term benefits. Their work reinforces the growing importance of informed decision-making throughout event delivery.

Positive Experience

As the name suggests, Positive Experience place’s purpose at the centre of everything it does.

The agency champions reusable builds, carbon tracking, and environmentally responsible planning processes, helping clients create memorable experiences with reduced environmental impact. Their philosophy reflects a wider industry shift towards sustainability becoming a design principle rather than an afterthought.

ICC Wales

Few venues have placed sustainability more centrally to their long-term strategy than ICC Wales.

The venue has championed responsible sourcing, biodiversity initiatives, energy efficiency programmes, and partnerships with local suppliers to minimise environmental impact while supporting the surrounding community. Sustainability conversations begin at the planning stage, helping organisers make better choices around travel, catering, waste, and legacy.

As client expectations continue to evolve, ICC Wales demonstrates how venues themselves can become active partners in delivering greener events.

Dynamic Events

Dynamic Events has integrated sustainability considerations throughout its planning and delivery processes.

From supplier selection and travel policies to waste reduction and post-event analysis, the business actively supports clients in making more environmentally conscious decisions. Their work highlights an important truth: sustainable event planning starts long before delegates arrive onsite.

The future belongs to businesses willing to evolve

The organisations featured here aren't claiming perfection and that's exactly why they're important. Sustainability in events is an ongoing journey. New technologies, changing expectations, and evolving regulations mean that every business is learning, adapting, and improving along the way.

What matters most is commitment - clients increasingly expect it, attendees value it and perhaps most importantly, the next generation of event professionals actively seek out employers whose values align with their own.

As Laura Kelly, Managing Director at Live Recruitment, explains: "The businesses attracting the next generation of event professionals aren't necessarily the ones claiming perfection - they're the ones demonstrating commitment, transparency, and a genuine willingness to evolve. Sustainability has become part of employer brand, company culture, and the future of the industry itself."

The businesses leading the industry forward won't necessarily be those with all the answers today, but those willing to ask better questions, embrace change, and make meaningful progress tomorrow, because in modern events, sustainability isn't simply good practice - it's good business.

Who have we missed?

The events industry is full of organisations making positive change, and this list is by no means exhaustive.

Whether you're an agency reducing waste, a venue investing in renewable energy, a production company embracing circular design principles, or a supplier rethinking logistics, every step forward matters.

We're always keen to hear about businesses driving meaningful progress and inspiring others to do the same.