The events industry is undergoing a major workforce shift, with evolving skills, flexible roles, and new career pathways shaping its future.
Changing workforce dynamics driven by post-pandemic shifts
Growing reliance on freelance and hybrid talent models
Increased demand for digital and technical skills
Employers must adapt to attract and retain talent
The traditional approach of hiring based on like-for-like industry experience is fading fast. In 2025, employers in the events industry are broadening their talent pools and rethinking what makes a successful hire. With transferable skills more valuable than ever, the focus has shifted from where someone has worked to what they can bring to the table.
This article explores how hiring strategies are evolving and what businesses can do to embrace a more flexible, skill-based approach to recruitment.
Why employers are widening the net
There are three main reasons driving this shift:
Ongoing talent shortages, particularly in mid-senior roles, mean fewer candidates meet the “ideal” brief.
Remote and hybrid work has made it easier to consider candidates from outside traditional regions or industry backgrounds.
The rise of adjacent industry crossovers, such as digital marketing, broadcast, and experiential retail, is providing fresh perspectives. This cross-pollination of talent, highlighted again in the 2025 survey, remains a key strategy-particularly in roles where traditional event talent is scarce, such as digital production, sales, and content strategy.
Compared to 2024, more employers in 2025 are actively recruiting from adjacent creative industries and building structured onboarding to support the transition. This approach is not only widening talent pools but bringing innovation and resilience to teams.
Forward-thinking businesses are now prioritising adaptability, creativity, and team fit over exact experience.
What skills are transferable in the events world?
Some of the most in-demand transferable skills in 2025 include:
Project management and logistics, even from outside traditional live events
Client-facing experience, particularly from account-based roles in creative or digital sectors
Tech fluency, especially around virtual platforms, production and digital delivery
Creative leadership, especially from experiential and brand environments
These skills are proving just as valuable - if not more so - than niche event experience in some cases.
For Employers
To stay competitive, employers must adapt to a more flexible workforce, invest in digital skills, and provide attractive career growth opportunities.
For Candidates
Professionals can thrive by developing digital expertise, embracing hybrid work models, and seeking roles with strong career progression paths.
How to adjust your hiring approach
If your recruitment strategy is still centred around “must have X years in an events agency,” you may be missing out on exceptional candidates. Instead:
Focus on outputs and capabilities, not just past titles
Be open to alternative industry backgrounds
Rethink job ads and descriptions to attract broader talent pools
Invest in onboarding and development to fill any knowledge gaps
Hiring differently doesn’t mean compromising. In 2025, it means innovating - by prioritising potential, flexibility, and diverse perspectives. The businesses leading the way aren’t just widening their hiring lens; they’re building stronger, more adaptable teams as a result.
At Live Recruitment we offer free advice and guidance on salary benchmarking and salary insights for any roles you may be recruiting for. For more information, get in touch via email hi@live-recruitment.co.uk
FAQs
How is the events workforce changing?
The sector is increasingly blending permanent, freelance, and hybrid roles, driven by post-pandemic shifts and evolving project needs.
What skills are most in demand?
Digital, technical, and project management skills are highly sought after as events integrate more technology and hybrid elements.
How can employers adapt?
Employers should invest in upskilling, offer flexibility, and build strong benefits packages to attract and retain talent.